I've not bought much online lately. But I did opt to buy my kids a few of the Harry Potter books that they've been wanting to read. The library waits when students are reading for AR points don't always work out with the testing (um, grading) deadlines.
It's so amazing (and scary) still, even with all the media and social networking experience I have, how quickly retailers can customize recommendations for ME. In my inbox today, I have recommended reads for middle school students. It probably doesn't help that I bought "Lemonade Mouth" on DVD for my daughter. Guess my purchases scream "pre-teen in the house."
What's amazing (or sad or scary) is how predictable I really am. If I buy X, then I'm likely to buy Y. Well, sometimes I guess that's true. I do still get emails that don't apply because I looked something up for a gift or just was comparison shopping before heading to a bricks-and-mortar store. Those recommendations get trashed, but often so do the ones that are more fitting.
I've never really cared for a computerize program guessing what I could possibly want based on what I've bought because it makes me feel as though I'm no longer unique or special. So I try to defy those expectations...so you think I'll like X, well then I'll try something else. And then another recommendation. Ugh.
I also don't like when assumptions are made based on my name or age. I get a lot of bilingual offers, many starting in Spanish. I'm sure I'll be getting more retirement planning solicitation, as my husband did once he turned 40. Sigh.
Wonder what purchases will be recommended next?
Cheers.
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